✨ What is Culture Capital?
A raw, strategic, and real series of essays by Gundeep Anand — founder of The Last Stand, the global street football league turning community into cultural IP.
This isn’t a newsletter.
It’s a playbook.
For the brand builder.
The strategist.
The creative.
The investor.
The kid from the ends building something global.
We don’t write to impress.
We write to shift the system.
🧠 What You’ll Get:
-Blueprints on turning culture into capital
-The truth behind brand power, storytelling, and IP
-Lessons from building a sport, not just a startup
-Real plays from the field — not fluff
Why Follow?
Because we’re done waiting for the system to see our value.
We're building the next one.
Welcome to Culture Capital.
x
Subscribe to Culture Capital
People
For brand heads, creatives, strategists, and anyone done waiting for permission. If you're building with story, sport, or ownership — this is for you. By Gundeep Anand.